The idea of reversing it around to talk about men’s skincare, which is rarely discussed, made us laugh.” “Especially since women experience ‘mansplaining’ all the time. “We loved that the scripts were so comedic,” said Kate Swenson, senior producer for Wild Manor.
The originality, relatability, simplicity, and humor in Good Conduct’s approach, which also caught the attention of Adweek, prompted Wild Manor to jump onboard. “So, we thought, let’s flip ‘mansplaining’ on its head.” “We like to make sure that we’re tying a cultural insight to what’s true about the brand and find an intersection,” said Reeb. They suggested using the popularized term, ‘mansplain’ as a framework for messaging. Supported both by observation and research, this male trend, or lack thereof, got Good Conduct’s team thinking. But, the one thing that they don't really take care of, or pay attention to, is their face,” says Travis Reeb, Good Conduct co-founder. They go to the gym to stay fit, they try to eat healthily, shop for nice clothes or nice cars, and take care of themselves in all kinds of ways. “Modern men want to make sure that they're looking good. Ultimately, Wild Manor received footage and, in a post-production process facilitated by Senior Producer Kate Swenson, delivered key videos for national release. From there, Futuristic Films built the set and shot on location in Colorado. Led by Rob Lewis and Travis Reeb, the team dove into research, concept ideation, script-writing, and casting. To bring its first project of the new year to life, Good Conduct laid the campaign’s foundation as Lumin’s creative agency.
Lumin Skincare’s ad campaign, Mansplained For Men has three words for you, 'cleanse, exfoliate, moisturize'.
0 kommentar(er)
